Software
Overview
Frodo is a small peanut butter business born in a home kitchen. Its identity is rooted in warmth, closeness, and handmade care. The goal of this project was to translate that intimate, family-driven spirit into a consistent and emotional visual language for social media.
Approach
My role focused on bringing Frodo’s cozy, familiar essence to life through digital design. I crafted a visual universe that includes:
Warm, earthy tones that evoke natural, homemade qualities.
Soft, rounded shapes to suggest comfort and tenderness.
Emotionally-driven photography, often set in everyday settings where the product becomes part of a family ritual.
A friendly, heartfelt tone of voice, simple and relatable, like a casual kitchen conversation.
You can follow them in Instagram here
Lucrecia Khoury 2025
La Plata, Buenos Aires